To be the first point of contact for all insurance needs and be top
of mind of every South African, should the inevitable occur.

The Team

32 Lemons Financial Services is an insurance brokerage driven to make a difference in people’s lives through financial services. Our focus is to educate our clients about financial services and navigate them though the world of insurance. Insurance can be rather complex and frustrating, and often with long processes to follow. We are committed into turning your lemons into lemonade by ensuring that we respond to all your queries within a 24hour turnaround time.

Our 11-year industry experience allows us to impart our knowledge and share the ins and out of insurance with our clients, and to always be well informed of their products and services. Our services go beyond the sales. Our claims handling process differentiates us from the rest.

32 Lemons Financial Services is a 100% black female owned organisation with a passion for building relationships. Our business partnerships with strong brands allows us to be powered by industry leaders of over 30 years’ insurance experience. We carefully select our products based on simplicity and Value. Our marketing team ensures that we source the most innovative products in the market. Our business is based on trust and integrity, these are values that manifest in our everyday business


Making a difference in people’s lives through financial services.

To provide easy access to financial services to each South African.

To be ethical in all our conduct and keeping a culture of excellence.

To have a 24-hour turnaround response time.

Our key is to be there when it matters the most as a preferred service provider.

By offering simple and understandable products catered for your needs

To design products to suit individual/group client needs.

We will make it easy to do business by ensuring all administrative paperwork
are handled easily and seamlessly.